Vodafone Mobile Clicks 2011 launches at The Next Web Conference

Competition to find the best mobile internet start-up across seven markets

Vodafone today announced the opening of Vodafone Mobile Clicks 2011, an international contest to identify and develop the best, most innovative mobile internet start-ups. Kicked off at The Next Web Conference in Amsterdam, the closing date for entries is midnight BST on Sunday 12^th June, 2011.

Already known as the biggest start-up competition of its kind, this year’s Vodafone MobileClicks is open to seven markets. Any start-up in Germany, the Netherlands, Portugal, the Republic of Ireland, Spain, Turkey or the United Kingdom that has a mobile site, service or application can compete for the €225,000 prize fundby submitting entries to www.vodafonemobileclicks.com.

Judging will take place over three rounds. Firstly, each competing market will draw up a shortlist of their five best submissions, then a local winner will be selected.Lastly, all seven local winners will be invited to represent their country in a live final at the PICNIC festival in the Netherlands on 15^th– 16^th September 2011, where the overall winner will be chosen.

This year's high-profile judges include Rudy de Waele, founder of Mobile 2.0 Europe and dotopen; Peter Barry, Head of VC and Start-up at Vodafone Ventures; Paul Jozefak, Managing Partner at Mobile VC; Reshma Sohonj, Partner at Seedcamp and Lee Epting, Director of Content Services at Vodafone Group. Each judge will score entries based on five criteria: originality, creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and finally, the quality of the management team.

Vodafone Mobile Clicks is a Vodafone initiative designed to accelerate innovation in the mobile internet sector across Europe. Last year’s Vodafone Mobile Clicks winner was Cardmobili, a service that allows customers to replace their points, membership and loyalty cards with a mobile app. Customers simply have to show and scan their mobile phone when required, and the card’s information is stored both in the cloud and on the mobile phone, syncing after every use. Since winning the competition in September 2010, Portugal-based Cardmobili has launched its service on Windows Phone 7, translated it into French and Spanish and also seen its user base increase by 80%.

"The ethos behind Vodafone Mobile Clicks is to empower ambitious, young start-ups to develop their ideas and accelerate them into market. Since launching the competition in 2008, we've been able to extend our reach year-on-year and, with the addition of three further markets this year, Vodafone Mobile Clicks is now a truly international contest." said Lee Epting, Directorof Content Services at Vodafone Group. "Every year we are impressed by the wealth of exciting and innovative entries developed by the start-up community, and I'm looking forward to seeing this year’s entries which I’m sure will be noexception."

Notes to Editors

About Vodafone

Vodafone is one of the world's largest mobile communications companies by revenue with approximately 359 million customers in its controlled and jointly controlled markets as at 31 December 2010. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.

For further information, please contact:

Heather Forty
Skywrite
heather.forty@skywritepr.com
+44 (0) 207608 4658

Vodafone Group Media Relations
groupmediarelations@vodafone.com
+44 (0) 1635 664444