Vodafone Announces Agreement For Integrated Communications With Premier Foods

Vodafone announces today a five year agreement with Premier Foods, manufacturer of brands such as Batchelors, Bisto and Mr. Kipling, to become the Company's fully integrated communications partner.

The multi-million pound contract covers fixed and mobile voice services and an upgraded, managed network linking all of Premier Foods' sites. Mark Vickery, Group Information Services and Change Director for Premier Foods, said, "I see this single source agreement as an important step in supporting the Company's plans to simplify the organisation, improve operational efficiencies and enhance collaboration."

Gavin Darby, Chief Executive Officer of Premier Foods, said:

"Reducing complexity is a key part of our strategy to drive growth. By continually improving our efficiency and effectiveness we will be better able to meet customer needs. I am delighted to be working with Vodafone who will deliver the right integrated communications platform to support our future growth."

Vodafone Global Enterprise, Chief Executive, Jan Geldmacher, added:

"By creating a combined communications service for Premier Foods we can help to realise further value from within their business and achieve their growth ambitions. We believe that our agreement will quickly become a powerful and productive partnership and one which highlights the benefits of integrated communications."

For further information please contact:

For Vodafone:

Vodafone Group
Media Relations
+44 (0) 1635 664444

For Premier Foods:

Premier Foods
Richard Johnson, Group Corporate Affairs Director
+44 (0) 1727 815 850

Maitland
Liz Morley/Tom Eckersley
+44 (0) 20 7379 5151

Notes to editor:

About Vodafone
Vodafone is one of the world's largest telecommunications companies with approximately 411 million customers in its controlled and jointly controlled markets as of 30 September 2013. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide. For more information, please visit: www.vodafone.com

About Vodafone Global Enterprise
Vodafone Global Enterprise provides managed communications services to many of the world's leading global companies. It supports communications wherever its customers are present: Europe, the Middle East, Africa, Asia Pacific and the United States. Please visit: www.enterprise.vodafone.com