Vodafone Mobile Clicks 2010 Competition Announced

Search to find best mobile internet start-up across three European markets is on

Vodafone today announced the launch of Vodafone Mobile Clicks 2010, a competition to identify and develop the best, most innovative mobile internet start-ups. Vodafone Mobile Clicks 2010 will run across three European markets - Netherlands, Portugal and UK.

The contest is open to any start-up with a great idea for a mobile site, service or application and entrants can compete for the €150,000 prize fund by submitting entries to www.vodafonemobileclicks.com. The competition is open now, and the closing date for entries is midnight, August 22nd, 2010.

Each entry will be judged on five criteria: originality, creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and finally, on the quality of the management team.

The judging will take place over three rounds. Each competing market will draw up a shortlist of their five best local submissions, a winner will be selected from each shortlist and finally all local winners will be invited to represent their country in a live final at the PICNIC Festival in Holland on September 24th, 2010, where the overall winner will be chosen by a panel of mobile industry experts, including Om Malik, founder of the GigaOM Network, and Rudy de Waele, founder of Mobile 2.0 Europe and Mobile Monday Barcelona/Madrid.

Launched in 2008, Vodafone Mobile Clicks is a Vodafone initiative designed to accelerate innovation in the mobile internet sector across Europe. It is now the biggest mobile start-up competition of its kind.

"Through initiatives like Vodafone Mobile Clicks and our wider developer outreach programme, we’re finding ways to help stimulate, grow and commercialise the innovation that is at the heart of the mobile ecosystem,” said Lee Epting, Director of Content Services at Vodafone Group. “Vodafone Mobile Clicks is really about empowering ambitious, young start-ups to develop their ideas and accelerate them into market. I’m excited to be judging another year of inspiring entries from entrants across Europe."

Previous Vodafone Mobile Clicks winners include Layar, an Amsterdam-based company who developed an augmented reality service that allows mobile customers to see information on nearby points of interest – for example houses for sale, popular bars and tourist information – by simply looking through a phone’s camera lens. The service launched in June 2009, and throughout 2010 the platform has seen 20% month-on-month growth. Layar has recently announced a strategic partnership with phone manufacturers LG and Samsung.

For further information about the Vodafone Mobile Clicks 2010 competition, or to enter your company, go to: http://www.vodafonemobileclicks.com

Notes to Editors

About Vodafone
Vodafone is the world's leading international mobile communications group with approximately 347 million proportionate customers as at 30 June 2010. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. For more information, please visit www.vodafone.com

For further information, please contact:

Heather Forty
Skywrite
heather.forty@skywritecomms.com
+44 (0) 7787 526990

Vodafone Group Media Relations
groupmediarelations@vodafone.com
+44 (0) 1635 664444

© Vodafone Group 2010. Vodafone, the Vodafone logo, are trade marks of the Vodafone Group. Vodafone Mobile Clicks is a trade mark of Vodafone Libertel B.V. Other product and company names mentioned herein may be the trade marks of their respective owners.