Cardmobili Announced Overall Winner of Vodafone Mobile Clicks 2010

Consumer loyalty and rewards on your mobile – a new way to engage for the latest special offers

Vodafone today announces the winner of Vodafone Mobile Clicks 2010, the biggest competition of its kind, aimed at identifying and developing the best, most innovative mobile internet start-ups. Cardmobili, which describes itself as ‘consumer loyalty going mobile and social’ was awarded the title at PICNIC* festival in Amsterdam and will receive the €100,000 1st place prize.

Fending off competition from 159 other entrants, Cardmobili won the top prize for its intuitive application that allows consumers and retailers to share the latest coupons and reward vouchers entirely via mobile handsets. Users can also pass on special offers directly to friends from their social networks. Once the app is downloaded, consumers can register all the loyalty cards they carry around in their wallet to receive vouchers and redeem rewards without waiting for a statement or update at the checkout.

The 12-strong team, made up of some of the brightest young software developers in Portugal, is one of enthusiasm and persistence. Having launched Cardmobili in beta last year, the team has worked hard to take the number of retail partners from 200 to 1,500. Already successful in Portugal, North America and elsewhere in Europe, Cardmobili will invest the prize money in marketing to further awareness about the company, and encourage sign ups amongst consumers and retail partners.

Helena Leite, CEO, Cardmobili said, “It has been such a rewarding experience to be part of the Vodafone Mobile Clicks competition. We’ve met so many like-minded developers with interesting innovations to share. Being declared the overall winner is an absolute honour. We’ve worked hard throughout the past two years and will only continue to do so, reinvesting our prize money to make Cardmobili an even better offering for retailers and consumers.”

Lee Epting, Director of Content Services at Vodafone Group said, “I’d like to congratulate Cardmobili on winning this year’s competition. The superb quality of entries this year once again highlights the wealth of ideas and talent within the developer community. We’re proud to be able to showcase and support innovation with the Vodafone Mobile Clicks competition and are sure that Cardmobili will be a resounding success.”

Second place in the competition was awarded to David Tharp for Roulette Cricket. Roulette Cricket, which describes itself as ‘the first of socialised second screen sporting games,’ received the runner-up prize of €50,000. Roulette Cricket is the first app in the market of its kind, and the games can be played by yourself or as a group. Equally entertaining during or outside of the cricket season, the game offers play throughout the year covering tournaments that include Champions League, Test Matches and The Ashes, guaranteeing that there is at least one interactive game a day.

For further information about the Vodafone Mobile Clicks 2010 competition, visit http://www.vodafonemobileclicks.com

Notes to Editors

About Mobile Clicks
Launched in 2008, Vodafone Mobile Clicks is an initiative designed to accelerate innovation in the mobile internet sector across Europe. The annual competition is open to any start-up with a great idea for a mobile site, service or application and this year the competition covered Portugal, Spain, the Netherlands and the UK. Each entry is judged on five criteria: creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and finally, the quality of the management team.

This year’s judging panel was made of up seven judges: Om Malik, founder of GigaOm blog; Russell Buckley, Vice President Global Alliances Admob; Sanjeet Matharu, Representative Vodafone Group; Rudy de Waele, founder of Mobile 2.0 Europe; Robin Wauters, Organiser of Plugg & TechCrunch blogger; Paul Jozefak, Neuhaus Partners and David Leftley, Head of Venture Capital at Vodafone Ventures.

About PICNIC*
PICNIC is Amsterdam’s leading annual international event, highlighting creativity and innovation, particularly in media, entertainment and technology. PICNIC brings together and disseminates the ideas and knowledge of the world's best creators and innovators. For more information go to http://www.picnicnetwork.org/2010/

About Vodafone
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 347 million proportionate customers as at 30 June 2010. Vodafone currently has equity interests in over 30 countries across five continents and over 40 partner networks worldwide. For more information, please visit www.vodafone.com.

For further information, please contact:

Heather Forty
skywvodafone@skywritecomms.comrite
+44 (0) 7787 526990

Vodafone Group Media Relations
groupmediarelations@vodafone.com
+44 (0) 1635 664444

© Vodafone Group 2010. Vodafone, the Vodafone logo, are trade marks of the Vodafone Group. Vodafone Mobile Clicks is a trade mark of Vodafone Libertel B.V. Other product and company names mentioned herein may be the trade marks of their respective owners.