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Wayfinder Media Statement

Vodafone has announced the proposed closure of its Wayfinder Systems AB subsidiary, headquartered in Malmo. The competitive environment for turn-by-turn navigation has changed significantly in the last six months as competitors have chosen to make this service free to customers. As a result, Vodafone is considering its options such as ceasing to offer its own turn-by-turn navigation service. In the event it does, it will remain committed to working with partners to incorporate these and other location-based services into the broader Vodafone 360 suite.


For further information:
Vodafone Group
Media Relations
Tel: +44 (0) 1635 664444

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