FUTURE

FUTURE

THE

And how it could change the live sports experience

OF CONNECTIVITY

Advances in telecoms technology are changing how we access, use and share information online.

What could this mean for the future of watching sport?

What could this mean for the future of watching sport?

Augmented Reality.

Augmented Reality.

We could be bringing sports into our own homes with

real-time  biometric data.

real-time  biometric data.

We could understand sports performance like never before with

Wearable sensors reading athletes’ key metrics could provide viewers unparalleled  in-game insight.

smart ticketing and access, Augmented Reality experiences, or in-seat haptic feedback.

smart ticketing and access, Augmented Reality experiences, or in-seat haptic feedback.

Technology could transform the in-stadium experience too, through

Watching sport has an exciting future. But it relies on a healthy connectivity sector.

Watching sport has an exciting future. But it relies on a healthy connectivity sector.

All these innovations will be enabled by ultra-fast, low latency 5G connectivity. But with fast 5G out of reach for 20% of Europeans, there won’t be a level playing field unless Europe gets a connectivity upgrade.

All these innovations will be enabled by ultra-fast, low latency 5G connectivity. But with fast 5G out of reach for 20% of Europeans, there won’t be a level playing field unless Europe gets a connectivity upgrade.