The Connected Consumer 2030: Five trends that will shape the future of connectivity

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[{"selector":"#anim-b8f5d649-7262-4a81-b091-76319abee5ec","keyframes":{"transform":["translate3d(0px, 131.58731%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b617b88-dfac-4dd1-a8ea-c201d2c2bfb6","keyframes":{"transform":["translate3d(45.10533%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fe8e415-004f-4f00-8398-44c85acaf378","keyframes":{"transform":["translate3d(-580.28168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] From brain-controlled smart assistants to disease-detecting mirrors, connectivity and smart technology will fundamentally change our experience of the world by 2030, according to a new report by Vodafone Smart Tech, The Connected Consumer 2030.

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[{"selector":"#anim-8ecad173-dde7-4894-b5eb-fbf225e13fef","keyframes":{"transform":["translate3d(117.41935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c069f06-daaa-487e-b05f-ccfb122b35e9","keyframes":{"opacity":[0,1]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad8575b9-5588-49ae-9e41-efb76e34dbc2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fa257ac0-3dbc-425b-9f56-739202f9d896","keyframes":{"transform":["translate3d(123.38307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a79e98d2-de5c-4425-8e0a-96a2ccff925e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7622ad92-6e45-4f8a-ae12-d7aec319dcec","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f138476d-8f17-488e-92b6-da0307a5333d","keyframes":{"transform":["translate3d(-232.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] HEALTHCARE AT HOME HEALTHCARE AT HOME The COVID-19 pandemic is driving a new era of connected healthcare – and this is set to explode over the next few years. The COVID-19 pandemic is driving a new era of connected healthcare – and this is set to explode over the next few years.

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[{"selector":"#anim-073d4fea-ab66-448f-95bc-9b53a58e54a3","keyframes":{"transform":["translate3d(121.05262%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c274a4e6-a3bb-497a-be5d-a81156a7804e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22fcf73a-ad1b-459a-b9c8-d385bf6528e0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5d9998c1-c035-4f37-84fc-fc2ece4e808b","keyframes":{"transform":["translate3d(126.04168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2e28b81-27c9-418a-a112-457a5cf4cf85","keyframes":{"opacity":[0,1]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abe178b0-01e7-40c3-897f-accae58da2d6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-97a0e21b-cf63-4ab5-a484-20e1232f824c","keyframes":{"transform":["translate3d(-232.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Voice assistants have introduced even the least tech-savvy among us to the world of home automation in recent years. But what if we could control our devices with just our thoughts? Voice assistants have introduced even the least tech-savvy among us to the world of home automation in recent years. But what if we could control our devices with just our thoughts? NO NEED FOR SCREENS NO NEED FOR SCREENS

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[{"selector":"#anim-8f436c56-761c-47cc-9c07-f37b8bc62223","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e2e0902-6008-45be-94b4-0f91495fc578","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d9e3a14-526f-462c-a341-e19b61298ab5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-268115b0-35ff-4811-9bb2-fbd18f743256","keyframes":{"transform":["translate3d(98.39358%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f142748-bf32-4133-8d81-bc43274dc2be","keyframes":{"opacity":[0,1]},"delay":200,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-485035a2-426f-4f20-b226-d6df49cd955a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":200,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3653a95b-1edf-4bd7-9462-fa517ab27a79","keyframes":{"transform":["translate3d(-107.85341%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27576a85-0dc5-4542-96c1-68a2e9524851","keyframes":{"opacity":[0,1]},"delay":400,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-292f53fd-934f-4daa-b64c-063eacbcb0b8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":400,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-176cb8b0-89df-44c5-a86a-d9c0e12f9018","keyframes":{"transform":["translate3d(-580.28168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Towards the end of the decade, connectivity will be built into trees, grasslands and oceans, monitoring the impact of regeneration schemes and assessing potential threats.

[{"selector":"#anim-6fb3f483-da58-463a-978d-51352306ca73","keyframes":{"transform":["translate3d(-580.28168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Cities will collect data to identify and repurpose excess energy, allowing unused power and heat from buildings to be redistributed to surrounding homes or public spaces.

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[{"selector":"#anim-88d75247-c0dc-4615-8bac-63eb9bd768ea","keyframes":{"transform":["translate3d(-580.28168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-908890ed-ac93-473d-93e8-683188b2ec0a","keyframes":[{"offset":0,"transform":"translate3d(0, -1216.10969%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -341.970044828%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -116.260086364%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -43.658337871%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -18.971311164%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Society is evolving faster than we think, and it’s driving new, sustainable directions within the world of technology. We need technology to optimise daily life so we can live more sustainably. Alex Froment-Curtil, Chief Commercial Officer, Vodafone Group " "

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[{"selector":"#anim-cfe31b99-d487-49ca-83f7-7541d958a77f","keyframes":{"transform":["translate3d(129.82455%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0811bbdb-6a9e-4271-99b0-54dc87ed828d","keyframes":{"opacity":[0,1]},"delay":700,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e474549d-6ca9-401d-ad73-2e2aa8cb357f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":700,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-12e7d302-2562-43cd-8e43-1287f06973ca","keyframes":{"transform":["translate3d(128.62190%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65350a23-6ab1-475a-8dd7-0d0d3cf4f6d3","keyframes":{"opacity":[0,1]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-942e795a-c30b-44fd-9a42-5e1d21abe70f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":300,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-27dbef86-35c5-40b4-88cd-c9d74d277ac0","keyframes":{"transform":["translate3d(-232.05127%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c991aff-c8f0-4b77-9980-2a0c2dce5ad7","keyframes":[{"offset":0,"transform":"translate3d(0, -2976.10753%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -836.881437436%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -284.515879868%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -106.842260327%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -46.427277468%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-f00773ee-6c61-432f-a05b-f080be5a1785","keyframes":{"transform":["translate3d(0px, 383.95088%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A SMARTER COMMUTE A SMARTER COMMUTE Smart car technologies have exploded in recent years. Connected travel could soon be the norm, providing drivers with critical data on road conditions and traffic, optimising journeys and improving safety. Smart car technologies have exploded in recent years. Connected travel could soon be the norm, providing drivers with critical data on road conditions and traffic, optimising journeys and improving safety. DESIGN STUDIO PRIESTMANGOODE IS IMAGINING THE FUTURE OF URBAN MOBILITY WITH MULTIPURPOSE AUTONOMOUS VEHICLES

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[{"selector":"#anim-a8beb270-100c-4e66-913c-61ab99044cff","keyframes":{"transform":["translate3d(-580.28168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":700,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3afefbf0-3dba-4566-b2d9-cd552e5dbbaa","keyframes":[{"offset":0,"transform":"translate3d(0, -402.77791%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -113.261148292%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -38.505568196000006%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -14.459726969000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.283335396%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-5576e037-d86d-47cf-a143-050d4bad4984","keyframes":[{"offset":0,"transform":"translate3d(0, -1216.10969%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -341.970044828%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -116.260086364%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -43.658337871%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -18.971311164%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] JAPANESE AUTOMOTIVE COMPANY TOYOTA’S WOVEN CITY IS A SMART CITY IN THE FOOTHILLS OF MOUNT FUJI AND SERVES AS A TESTBED FOR NEW TECHNOLOGIES AND INNOVATION Connectivity is the fabric that sits underneath all of our digital infrastructure, applications and content. The next decade will see connectivity become much more visible to customers, enabling new experiences which fundamentally transform both individual lives and society Vinod Kumar, CEO, Vodafone Business " "