Marika Auramo

CEO of Vodafone Business

Executive Committee member since July 2024

Marika was appointed as CEO of Vodafone Business on 1 July 2024. She brings extensive B2B experience with over 25 years in the global IT industry. She previously served as Chief Business Officer for the EMEA region of SAP and was responsible for driving the go-to-market strategy for SAP’s product portfolio across 89 countries, and for managing 14,000 employees.

Marika joined SAP in 1999 and held a diverse set of leadership roles since then, including COO EMEA North, Managing Director for the Nordic and Baltic region, Global COO of SAP Database and Data Management in the US, and Interim President of the EMEA region.

Marika graduated in International Marketing from Espoo Business College and has an EMBA from Henley Business School.

Marika is currently a Board member and member of the Compensation and Nomination Committee at Qt Group Plc. Marika is also a current Board Member of Digital Workforce Services Plc.