Anonymised, aggregated location data

Our network generates vast amounts of anonymised, aggregated data each day. This data provides insights for our network planning team, enabling them to better optimise existing infrastructure and plan network expansion to improve the experience for our customers.

Through NaaP and our location data API, Vodafone can explore ways this data can be used by business customers and governments to improve their services, as well as to enhance the lives of citizens around the world.

For example, our network can help local authorities understand footfall during the day, which can help them improve and optimise public transport networks.