MEGA TRENDS
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Long-term trends shaping our industry
Vodafone is shaping the future of connectivity. As digital services increasingly enrich our lives, we believe four mega trends will remodel society and supercharge growth. Our innovative, world-class solutions will help our customers thrive in this evolving landscape, driving resilience and long-term value in our business.
CONNECTED DEVICES
Internet of Things demand soars
The Internet of Things – networks of devices that become smart when online – is spreading fast, fuelling huge demand for connectivity and intelligent applications. By bringing together partners and our world-leading technology, we're ready to scale IoT rapidly and create an ecosystem for the next decade.
We believe future communities will thrive with intelligent infrastructure. The IoT's potential is vast: from smartwatches to autonomous factories, and even smart cities and economies. Consumer benefits range from cutting insurance costs to advanced in-car solutions. For businesses, the IoT enables huge improvements in value, service and support.
The number of IoT connections is forecast to reach 40.6bn by 2034, increasing from 17.7bn in 2024.
IN ACTION
Vodafone is collaborating with world-class partners, such as Microsoft, to expand our IoT capabilities while upholding our ethical stance on data and technology. With solutions ranging from fleet management to environmental research and smart cities, we have over 205 million IoT connections globally.
All the latest on connected devices
DIGITAL PAYMENTS
The digital payments transformation
The shift towards digital payments is boosting financial inclusion for millions and revolutionising money management. It demands strong and dependable networks, and our powerful connectivity and security solutions – from mobile payments to anti-fraud and point-of-sale systems — give consumers and businesses the confidence they need in this dynamic landscape.
In addition to providing secure connectivity, Vodafone is investing in fintechs to offer innovative digital services, including loans, insurance, e-commerce, payment wallets, and tap and pay. The opportunities are boundless, and we continue to invest in advanced infrastructure such as 5G to support vibrant growth in this area.
The annual value of global mobile money transactions reached more than $2 trillion in 2025, doubling since 2021.
IN ACTION
M-PESA, Africa's leading mobile money service, showcases Vodafone's pioneering influence in digital payments. M-PESA serves over 25 million users with secure transactions, bill settlement, loans, and salary payments – and empowers millions of people excluded from traditional banking.
CLOUD TECHNOLOGY
Cloud unfolding
The rapid shift towards cloud computing brings incredible opportunities. Consumers can cut costs and boost convenience, while businesses can increase efficiency and agility. As the future of cloud unfolds, Vodafone's innovative services – including secure storage, SaaS solutions, and hybrid cloud – help drive these transformative benefits while ensuring data responsibility.
The increasing adoption of advanced cloud technologies by consumers and businesses drives demand for fast and secure connectivity. It also creates enormous potential for Vodafone to drive simplicity, growth and enhanced experiences for customers.
The total addressable market in business-to-business cloud and security is expected to reach €84bn by 2028.
IN ACTION
In 2024, Vodafone forged a pivotal partnership with Google to provide customers with faster access to the cloud and enable them to realise its full potential. This collaboration unlocks value for both partners, bringing compelling opportunities to drive responsible innovation, access new markets, and build sustainable growth.
GENERATIVE AI
The GenAI revolution
Advancements in generative artificial intelligence are creating unprecedented possibilities in areas such as content creation, customer service, software development, operational efficiency, and hyper-personalised marketing. We believe this trend will drive significant long-term value for telcos committed to responsible usage.
Advancements in generative artificial intelligence are creating unprecedented possibilities in areas such as content creation, customer service, software development, operational efficiency, and hyper-personalised marketing. We believe this trend will drive significant long-term value for telcos committed to responsible usage.
In 2026, 79% of organisations are regularly using Gen Al in at least one business function, up from 33% in 2023.
IN ACTION
Vodafone is adopting GenAI at industry-leading speed and scale, harnessing our data ocean, leading architecture, and close long-term partnerships with Google and Microsoft. One pioneering use has been to enhance customer satisfaction with hyper-personalised experiences across all touch points, including our digital assistant.